Objective:

Create an unbranded video campaign that helps educate parents on things to consider when sending their kids off to college. The content was distributed on Forbes.com and Facebook and linked to unbranded articles that provided further insights and keep-in-minds.

Approach:

The idea of parents sending their kids off to college can sneak up in a hurry. There are so many things for parents to take into account like students fee/tuition, when should kids start building credit, what's the deal with off-campus housing? My team and I wrote and shot this series to help these parents out but in a entertaining way. All of the stories took place on a college campus and the talent across the videos would be the same only they change characters with each new topic. This was probably one of the more fun shoots I've ever been on. Watching our director work with comedic talent was sheer joy and it was amazing to see our "info-tainment sketches" go from concept to production.

Art Director: Beth Blumer

Writer: Matt Betts

Producer: Nikki Hanger