Objective:

Create a branded video campaign that helps educate the 'working families' audience with tips and tricks on smart ways of saving money. These videos were distributed on parent driven websites and blogs as well as our social media channels.

Approach:

Animated videos and how Capital One executed them was fairly new to our company at the time we kicked this project off. My team and I decided we would leverage animation with this series while also putting some guidelines around how illustration/animation can be an effective medium for our brand particularly when addressing common topics like "how to be better at saving money".

Art Director: Beth Blumer

Writer: Matt Betts