Objective:

Create a series of videos that provides awareness and education around better ways of staying on top of and monitoring your money. The videos were distributed on Forbes.com and Facebook.

Approach:

Fraud alerts, purchase notifications and adding authorized users are simple ways to get the most from the company you bank with. That said, hardly anyone knows that their bank offers these features or how to use them. My team and I created a series of animated videos with a kinetic type feel that also used every day scenarios as a way of demonstrating the value of these features.

Art Director: Beth Blumer

Writer: Matt Betts

Producer: Nikki Hanger