Joe Eiden / Creative Direction & Marketing
PRO BONO PHOTOGRAPHY
Pro bono for my team and I stems from the desire to do more skills based creative work inside and outside our community. In 2019 we worked with 4 non-profits to provide free creative direction and photography which saves these organizations thousands of dollars they would have otherwise spent. MCV Children’s Hospital, Henrico Education Foundation and United Methodist Family Services are a few we had the opportunity to work with.
Below is a sampling of work from a non-profit based in Orlando by the name of Rise Up, Never Give Up, or RUNG for short. RUNG works with amputees young and old providing access to custom fit prosthetics that allow them to continue the active lifestyle they knew before amputation with a custom fit prosthetic. The creative direction and photography below was used to replace the stock imagery on their website and other promotional collateral.
While we were on location in Florida I brought a small camera rig and basic audio to capture footage and interviews with our talent. Below is a simple case study video to demonstrate the impact of RUNG.
Photographers: Rick Kidd & Eric Mowinski
Producer: Ashley Hadeed